Saturday, December 19, 2009

Why did Colgate Co. quit making Lustre Creme Shampoo?

I used Lustre Creme Shampoo back in the 50's and early 60's. Can it be marketed again?Why did Colgate Co. quit making Lustre Creme Shampoo?
They probably quit because the toothpaste was a far better seller. They could start making it again, but it probably won't happen. Try doing a web search for the product.Why did Colgate Co. quit making Lustre Creme Shampoo?
They couldn't make enough money out of it. It's unlikely they will market it again because the costs of launching or relaunching a brand which failed before are prohibitive.

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