For those using male grooming products like shampoos, bodywash,Skin care etc.?

Guys when u go to the retail stores in US to buy the male groomig products.What do u look for, is it good brand name, Price, in store promotional offers etc.For those using male grooming products like shampoos, bodywash,Skin care etc.?
Mostly the price and the look. I actually tend to buy the more macho shampoo and body wash. All my products have the word, ';mountain air';, or ';evergreen';. Things that also say 24 hour is a good buy (mainly deodorant).





So I go by what they package it as.

eye makeup